Nikon EM - Design History

Design History

Beginning in 1977 with the advanced amateur Nikon FM, there was a complete overhaul of the entire Nikon SLR line. The 1970s and 1980s were an era of intense competition between the major SLR brands: Nikon, Canon, Minolta, Pentax and Olympus. Between circa 1975 to 1985, there was a dramatic shift away from heavy all-metal manual mechanical camera bodies to much more compact bodies with integrated circuit (IC) electronic automation. In addition, because of rapid advances in electronics, the brands continually leap frogged each other with models having new or more automatic features. The industry was trying to expand out from the saturated high-end professional market and appeal to the large mass of low-end amateur photographers who were itching to move up from compact automatic leaf-shutter rangefinder (RF) cameras to an SLR, but were intimidated by the need to learn the details of operating a traditional SLR.

Although Nippon Kogaku enjoyed a sterling reputation among professional photographers with their Nikon F2 of 1971, the F2 was a slow seller to most amateurs and beginners, being fairly bulky, expensive, and complicated. Although the Nikon midlevel Nikkormat FT (1965) and EL (1972) camera series were made almost as well as the Nikon F and F2, their relatively high price turned amateurs away from the brand, who instead flocked to cheaper models from other manufacturers.