Nike Skateboarding - Levi's Collaboration

Levi's Collaboration

In late-June 2012, Nike SB announced its collaboration with Levi's and team rider, Omar Salazar, appeared in the promotional advertisements.

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    “Human memory is a marvelous but fallacious instrument.... The memories which lie within us are not carved in stone; not only do they tend to become erased as the years go by, but often they change, or even increase by incorporating extraneous features.”
    —Primo Levi (1919–1987)