Expanded Format, Relocation To New York City
In 1972, festival producer George Wein transplanted the festival to New York City, calling it the Newport Jazz Festival-New York. An expanded format involved multiple venues, that year including Yankee Stadium and Radio City Music Hall. The 1972 festival consisted of thirty concerts with 62 all-star performers including Dizzy Gillespie, Duke Ellington, Dave Brubeck, Ray Charles and Roberta Flack. In 1973, there were two concerts at Fenway Park in Boston, under the name "Newport New England Jazz Festival."
This format continued with fair success through the next years, but producer George Wein would grow to miss the classic outdoor festival environment lost in the transition to New York City's multiple metropolitan venues.
In 1977, George Wein arranged with Saratoga Springs, New York to move the Newport Jazz Festival from New York City to its Saratoga Performing Arts Center during the following year. He established the Newport Jazz Festival-Saratoga there, but also reversed his decision to pull out of New York City, retaining the Newport Jazz Festival-New York in what amounted to an expansion of the festival.
The Saratoga addition demonstrated a trend of using the "Newport Jazz Festival" name in branding festivals other than the original festival at Newport. This trend continued elsewhere, even to Japan's Newport Jazz Festival in Madarao.
Also in the 1970s, the Newport Jazz Festival pioneered the involvement of corporate sponsorship with music festivals. Working with brands including Schlitz and KOOL, the Newport Jazz Festival was presented under various names utilizing a title sponsorship in conjunction with the Newport Jazz Festival brand.
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