Strategy
Further information: New England Patriots strategyUnder head coach Bill Belichick, the Patriots have employed specific on-field and off-field strategies. On the field, the Patriots have typically utilized an "Erhardt-Perkins" offense and a "Fairbanks-Bullough" 3–4 defense, referred to commonly as a 2-gap 3–4 defensive system. Their philosophy in making personnel decisions and in game planning has focused on the "team" concept, stressing preparation, strong work ethic, versatility, and lack of individual ego. This approach, which led to three Super Bowl victories under Belichick, was analyzed in the 2004 book Patriot Reign.
When owner Robert Kraft purchased the team in 1994, he did so for $175 million. Since then, the Patriots have sold out every home game in both Foxboro Stadium and Gillette Stadium. By 2009, the value of the franchise had increased by over $1 billion, to a Forbes magazine estimated value of $1.361 billion, third highest in the NFL. As of July 2011, the Patriots are the sixth most valuable sports franchise in world according to Forbes magazine.
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Famous quotes containing the word strategy:
“... the generation of the 20’s was truly secular in that it still knew its theology and its varieties of religious experience. We are post-secular, inventing new faiths, without any sense of organizing truths. The truths we accept are so multiple that honesty becomes little more than a strategy by which you manage your tendencies toward duplicity.”
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“Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.”
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