Negative Brand Equity

Famous quotes containing the words negative, brand and/or equity:

    Most literature on the culture of adolescence focuses on peer pressure as a negative force. Warnings about the “wrong crowd” read like tornado alerts in parent manuals. . . . It is a relative term that means different things in different places. In Fort Wayne, for example, the wrong crowd meant hanging out with liberal Democrats. In Connecticut, it meant kids who weren’t planning to get a Ph.D. from Yale.
    Mary Kay Blakely (20th century)

    Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.
    George Eliot [Mary Ann (or Marian)

    If equity and human natural reason were allowed there would be no law, there would be no lawyers.
    Christina Stead (1902–1983)