Advertising Campaigns
- In 1960, National launched a tokusatsu series, co produced by Toei, called National Kid, in a clear merchandising effort. The series wasn't popular in its home market, but attained cult status in Brazil.
- In 1976, the Swedish band ABBA shot some ads promoting National. They were broadcast in Western Europe, Australia, New Zealand Japan and Philippines. Thailand
- In the 1980s a promotion was made in Japan for National TV, using the cat "Chatran" also known as "Milo" on the Columbia Pictures movie release "The Adventures Of Milo & Otis" (Koneko Monogatari). The commercial features some segments of the movie, then shows "Chatran"/"Milo" with a human companion.
Read more about this topic: National (brand)
Famous quotes containing the words advertising and/or campaigns:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)