President's Choice (French: Le choix du Président) also known as “PC”, is a private label or store brand owned by Loblaw Companies Limited, Canada’s largest food retailer. As the company’s premium line, President’s Choice includes a wide variety of grocery and household products, in addition to financial services and mobile phones. While private labels have been associated with inferior or inconsistent quality, President’s Choice products are promoted as being equal to or better than name brands at more affordable prices. President’s Choice may also be considered a unity brand, available across the company’s various retail banners, which include Loblaws, Loblaw Great Food, Dominion, No Frills, Real Canadian Superstore, Provigo, Your Independent Grocer, Atlantic Superstore, Zehrs Markets and Fortinos. Many storefronts, in fact, now promote themselves, through secondary signage, as "The Home of President’s Choice". The brand has also been used as a general promotional device for products other than PC, with advertising that refers to "the people who bring you President’s Choice", rather than a corporate name or particular store banner.
Read more about President's Choice: Product Lines, PC in The United States, Availability Outside of Canada and The United States
Famous quotes containing the words president and/or choice:
“I do not choose to run for President in nineteen twenty-eight.”
—Calvin Coolidge (1872–1933)
“The question of place and climate is most closely related to the question of nutrition. Nobody is free to live everywhere; and whoever has to solve great problems that challenge all his strength actually has a very restricted choice in this matter. The influence of climate on our metabolism, its retardation, its acceleration, goes so far that a mistaken choice of place and climate can not only estrange a man from his task but can actually keep it from him: he never gets to see it.”
—Friedrich Nietzsche (1844–1900)