President's Choice (French: Le choix du Président) also known as “PC”, is a private label or store brand owned by Loblaw Companies Limited, Canada’s largest food retailer. As the company’s premium line, President’s Choice includes a wide variety of grocery and household products, in addition to financial services and mobile phones. While private labels have been associated with inferior or inconsistent quality, President’s Choice products are promoted as being equal to or better than name brands at more affordable prices. President’s Choice may also be considered a unity brand, available across the company’s various retail banners, which include Loblaws, Loblaw Great Food, Dominion, No Frills, Real Canadian Superstore, Provigo, Your Independent Grocer, Atlantic Superstore, Zehrs Markets and Fortinos. Many storefronts, in fact, now promote themselves, through secondary signage, as "The Home of President’s Choice". The brand has also been used as a general promotional device for products other than PC, with advertising that refers to "the people who bring you President’s Choice", rather than a corporate name or particular store banner.
Read more about President's Choice: Product Lines, PC in The United States, Availability Outside of Canada and The United States
Famous quotes containing the words president and/or choice:
“When the President does it, that means that it is not illegal.”
—Richard M. Nixon (1913–1992)
“Excellence or virtue is a settled disposition of the mind that determines our choice of actions and emotions and consists essentially in observing the mean relative to us ... a mean between two vices, that which depends on excess and that which depends on defect.”
—Aristotle (384–323 B.C.)