Nation Branding in Practice
Nation branding appears to be practised by many states, including Canada, the United States, France, United Kingdom (where it is officially referred to as public diplomacy), Japan, China, South Korea, Singapore, South Africa, New Zealand, Israel and most Western European countries. An early example of this was the Cool Britannia approach of the early days of the New Labour government (following the Britain (TM) pamphlet by Demos's Mark Leonard), though this has since been replaced by a more credible Public Diplomacy Board. There is increasing interest in the concept from poorer states on the grounds that an enhanced image might create more favorable conditions for foreign direct investment, tourism, trade and even political relations with other states. Developing nations such as Tanzania and Colombia are creating smaller nation branding programs aimed at increased overall image and with the case of Colombia, changing international perception.
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Famous quotes containing the words nation and/or practice:
“I mourn the safe and motherly old middle-class queen, who held the nation warm under the fold of her big, hideous Scotch-plaid shawl and whose duration had been so extraordinarily convenient and beneficent. I felt her death much more than I should have expected; she was a sustaining symbol—and the wild waters are upon us now.”
—Henry James (1843–1916)
“I am out of practice at living.
You are as brave as a motorcycle.”
—Anne Sexton (1928–1974)