Nation Branding in Academia
Nation Branding can be approached in academics as a field in social sciences, political sciences, humanities, communication, marketing and international relations. Scholars such as Evan H. Potter at the University of Ottawa have conceptualized nation brands as a form of national soft power. All efforts by government (at any level) to support the nation brand - either directly or indirectly - becomes public diplomacy.
Anti-globalisation proponents often claim that globalisation diminishes and threatens local diversity, but there is evidence that in order to compete against the backdrop of global cultural homogeneity, nations strive to accentuate and promote local distinctiveness as a competitive advantage.
Read more about this topic: Nation Branding
Famous quotes containing the word nation:
“What man or woman of common sense now doubts the intellectual capacity of colored people? Who does not know, that with all our efforts as a nation to crush and annihilate the mind of this portion of our race, we have never yet been able to do it.”
—Angelina Grimké (1805–1879)