Digital Audio
During much of the 1980s, Naim asserted that Compact Disc was a far inferior medium to the vinyl gramophone record. Early discs often lost something in the transfer compared to vinyl, and Naim continued to design their products in this context. However, by 1990 technological advances allowed the production of the Naim CDS, the first CD player considered worthy of the Naim brand. The announcement in 1989 that the company was working on a CD player shocked the marketplace. The CDS CD player has since seen two major revisions (now in its CDS3 incarnation) since its launch in 1991; while subsequent lower-priced extensions to the line are often used by hi-fi reviewers as references at their respective price points. The CD555, which is the "money no object" flagship priced at £15,000, is heralded by Naim as "the ultimate CD player".
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