MTV Russia - History

History

  • Through a multi-year licensing agreement with BIZ Enterprises, MTV Russia became the first western television network customized specifically for Russian youth in 1998. In January 2000, MTV Networks International acquired an equity position in MTV Russia. As of 2007, the channel could be viewed in 724 towns all over the former USSR.
  • Targeting 14 to 34 year olds, the advertiser-supported network features a mixture of music videos from Russian and international artists programmed locally from its Moscow production base. MTV Russia VJs cover the Russian music scene and introduce locally relevant programming. Its main domestic rival is Muz-TV, a music channel based in Moscow.
  • Since 2005, in the face of rising competition from TNT and STS, MTV Russia has moved away from music videos and towards talk shows, the coverage of Moscow nightlife, and producing its own TV series.
  • On December 1, 2005 VH1 Russia channel was launched by Viacom
  • On June 4, 2007 Pro-Media acquired 100 per cent of Viacom International Media Networks channel portfolio in Russia. This includes the brands; MTV Russia and VH1 Russia. MTV Russia continues to broadcast to 35 million homes across the Russian Federation.
  • Since April 10, 2010, MTV Russia has adopted the same onscreen logo as MTV US. The channel continues to share the same onscreen identity as MTV International which launched July 1, 2009
  • On June 1, 2010 VH1 Russia channel was closed
  • In February 2012, MTV Russia was accused of censorship after it axed a 'controversial' political chat show.
  • On 1 June 2013 MTV Russia will be closed.

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