Founding of American Family Voices
In 2000, Lux founded, and currently chairs, American Family Voices, an organization that encourages grassroots involvement on middle-class issues. AFV and Lux have received widespread media attention in recent years due to their ad campaigns. American newsmagazine National Review conceded that "American Family Voices has a talented leader, rich supporters, and some important friends in the press. That's more than enough to keep making trouble for George W. Bush."
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