The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“Like Freud, Jung believes that the human mind contains archaic remnants, residues of the long history and evolution of mankind. In the unconscious, primordial “universally human images” lie dormant. Those primordial images are the most ancient, universal and “deep” thoughts of mankind. Since they embody feelings as much as thought, they are properly “thought feelings.” Where Freud postulates a mass psyche, Jung postulates a collective psyche.”
—Patrick Mullahy (b. 1912)
“Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.”
—Marshall McLuhan (1911–1980)