The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“The North has no interest in the particular Negro, but talks of justice for the whole. The South has not interest, and pretends none, in the mass of Negroes but is very much concerned about the individual.”
—Zora Neale Hurston (1891–1960)
“Talk of a divinity in man! Look at the teamster on the highway, wending to market by day or night; does any divinity stir within him? His highest duty to fodder and water his horses! What is his destiny to him compared with the shipping interests?”
—Henry David Thoreau (1817–1862)