The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“I am not a very sentimental man; and the best sentiment I can think of is, that if you collect the signatures of all persons who are no less distinguished than I, you will have a very undistinguishing mass of names.”
—Abraham Lincoln (1809–1865)
“Talk of a divinity in man! Look at the teamster on the highway, wending to market by day or night; does any divinity stir within him? His highest duty to fodder and water his horses! What is his destiny to him compared with the shipping interests?”
—Henry David Thoreau (1817–1862)