The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
Read more about Mass Market: General
Famous quotes containing the words mass and/or market:
“The best reason why Monarchy is a strong government is, that it is an intelligible government. The mass of mankind understand it, and they hardly anywhere in the world understand any other.”
—Walter Bagehot (1826–1877)
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)