The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“For half a mile from the shore it was one mass of white breakers, which, with the wind, made such a din that we could hardly hear ourselves speak.... This was the stormiest sea that we witnessed,—more tumultuous, my companion affirmed, than the rapids of Niagara, and, of course, on a far greater scale. It was the ocean in a gale, a clear, cold day, with only one sail in sight, which labored much, as if it were anxiously seeking a harbor.... It was the roaring sea, thalassa exeessa.”
—Henry David Thoreau (1817–1862)
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)