The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.
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Famous quotes containing the words mass and/or market:
“All great art, and today all great artlessness, must appear extreme to the mass of men, as we know them today. It springs from the anguish of great souls. From the souls of men not formed, but deformed in factories whose inspiration is pelf.”
—Alexander Trocchi (1925–1983)
“Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.”
—Marshall McLuhan (1911–1980)