General
The mass market is the group of consumers who occupy the overwhelming mass of a bell curve for common household products, i.e. they could be tagged as being "average". Yet, this group consists of such a wide variety of people, their desires towards a certain product may be totally different from each other. Often competition to supply the large market is fierce, but relatively easy to enter because of the mass amount of consumer park available.
Although similar sounding, the mass market is the most unwieldy to harness by mass marketing because of the sheer number of consumers and the myriad of needs. It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.
Read more about this topic: Mass Market
Famous quotes containing the word general:
“We will win this war because we are willing to sacrifice 10,000,000 lives. How many lives is the White Man willing to sacrifice?”
—Jerome Cady, U.S. screenwriter, and Lewis Milestone. General Mitsubi (Richard Loo)
“In communist society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner, just as I have a mind, without ever becoming hunter, fisherman, shepherd or critic.”
—Karl Marx (1818–1883)
“Women born at the turn of the century have been conditioned not to speak openly of their wedding nights. Of other nights in bed with other men they speak not at all. Today a woman having bedded with a great general feels free to tell us that in bed the general could not present arms. Women of my generation would have spared the great general the revelation of this failure.”
—Jessamyn West (1907–1984)