The Marketing Planning Process
A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.
The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.
Read more about this topic: Marketing Plan
Famous quotes containing the words planning and/or process:
“My consciousness-raising group is still going on. Every Monday night it meets, somewhere in Greenwich Village, and it drinks a lot of red wine and eats a lot of cheese. A friend of mine who is in it tells me that at the last meeting, each of the women took her turn to explain, in considerable detail, what she was planning to stuff her Thanksgiving turkey with. I no longer go to the group.”
—Nora Ephron (b. 1941)
“Like a prophet, you are possibly teaching us about the workings of the divine mind, but in the process you are ruining the human mind, dear friend.”
—Franz Grillparzer (1791–1872)