A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Read more about Marketing Plan: The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools
Famous quotes containing the word plan:
“I have always thought that one man of tolerable abilities may work great changes, and accomplish great affairs among mankind, if he first forms a good plan, and, cutting off all amusements or other employments that would divert his attention, make the execution of that same plan his sole study and business.”
—Benjamin Franklin (1706–1790)