A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Read more about Marketing Plan: The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools
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“Tired minds don’t plan well. Sleep first, plan later.”
—Walter Reisch (1903–1963)
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