A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Read more about Marketing Plan: The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools
Famous quotes containing the word plan:
“To choose one’s victims, to prepare one’s plan minutely, to slake an implacable vengeance, and then to go to bed ... there is nothing sweeter in the world.”
—Josef Stalin (1879–1953)