Market Research - History

History

Market research began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertisers began to realize the significance of demographics revealed by sponsorship of different radio programs.

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Famous quotes containing the word history:

    It’s a very delicate surgical operation—to cut out the heart without killing the patient. The history of our country, however, is a very tough old patient, and we’ll do the best we can.
    Dudley Nichols, U.S. screenwriter. Jean Renoir. Sorel (Philip Merivale)

    History does nothing; it does not possess immense riches, it does not fight battles. It is men, real, living, who do all this.... It is not “history” which uses men as a means of achieving—as if it were an individual person—its own ends. History is nothing but the activity of men in pursuit of their ends.
    Karl Marx (1818–1883)

    ... in America ... children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.
    Mary McCarthy (1912–1989)