History
Market research began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertisers began to realize the significance of demographics revealed by sponsorship of different radio programs.
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Famous quotes containing the word history:
“The history of medicine is the history of the unusual.”
—Robert M. Fresco, and Jack Arnold. Prof. Gerald Deemer (Leo G. Carroll)
“A man will not need to study history to find out what is best for his own culture.”
—Henry David Thoreau (1817–1862)
“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)