History
The culture of mass discussion about Apple products goes back to when the company started to sell significant numbers of their original computers in the early 1980s. Latterly, the industry of Macintosh rumor speculation, began with a regular column in the now defunct MacWEEK magazine called "Mac the Knife" and written under a pseudonym. This column would often cover topics such as upcoming hardware releases from Apple, as well as new software products and incremental updates with new features. It was written by the MacWeek staff and was sometimes used by companies as an early form of viral marketing to generate buzz around products before they were ready for release. For instance, Macromedia would tout new features in the upgrade to its drawing program when buzz was building for an imminent release of Adobe Illustrator.
Read more about this topic: Mac Scoop
Famous quotes containing the word history:
“Philosophy of science without history of science is empty; history of science without philosophy of science is blind.”
—Imre Lakatos (1922–1974)
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)
“The history of the Victorian Age will never be written: we know too much about it.”
—Lytton Strachey (1880–1932)