Mac Scoop
The Apple community is concerned with the company Apple Inc. and its products. Generally this has evolved into a proliferation of websites, all involved in online stories and discussions about Apple's products and how to use them, with some specifically speculating on rumors about future product releases. Such stories and discussions may include topics related to physical products like the Macintosh and iOS devices (e.g. the iPhone, iPod, and iPad); software and operating systems, like iOS, OS X, and Final Cut Pro; or even services Apple offer like MobileMe or iCloud. In recent years, a more specific subculture within the Apple community has developed, where some websites will focus almost exclusively on rumors about new Apple products and services. Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001. The mass usage of computing devices in everyday life, mixed with Apple's vertical integration of its products, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company's activities.
Read more about Mac Scoop: History, Sites, Macintosh User Groups, Extra-community Activities, Accurate Rumors, Apple's Response