Jot 'em Down Store
Created by co-stars Chester Lauck (who played Columbus Edwards "Lum" Eddards) and Norris Goff (Abner Peabody), Lum and Abner was as low-key as Easy Aces, as cheerfully absurdist as Vic and Sade, and exaggerated The Goldbergs' ethnic focus by amplifying the protagonists' regional identities. As co-owners of the Jot 'em Down Store in the fictional town of Pine Ridge, Arkansas, the pair are constantly stumbling upon moneymaking ideas only to find themselves fleeced by nemesis Squire Skimp, before finally finding a way to redeem themselves. Lum and Abner played the hillbilly theme with deceptive cleverness. The hillbillies knew that the slickers would get what was coming to them sooner or later and either didn't mind or knew more than they let on that the slickers getting theirs was a matter of fortunate circumstance.
In addition to the title characters, Lauck also played Grandpappy Spears and Cedric Weehunt while Goff played Abner, Squire Skimp, Llewelyn "Mousey" Grey, Dick Huddleston, and most of the other characters.
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