Lane Bryant - Today

Today

The catalog operations were licensed to Brylane (now Redcats) in 1993. The retail operations were sold to Charming Shoppes, another owner of plus-size clothing stores, in 1999 for $335 million. Charming has since expanded the chain and introduced online and outlet sales. Lane Bryant's "sister" include Fashion Bug and Catherines. In order to trade on the well-known Lane Bryant brand, Charming folded all of its store sites into the Lane Bryant domain; fashionbug.com and catherines.com both redirect to xxx.lanebryant.com. Today, Lane Bryant is a large retail chain, present in many shopping centers across the United States. In 2004 Lane Bryant opened a flagship store in New York near Fifth Avenue. Charming Shoppes regained the license for the catalog operations in late October 2007.

In 2002, two great-grandsons of Lena Bryant started a company named Fashion To Figure. They continue their family's legacy of full fashion with their specialty chain.

In 2004, two other great-grandsons of Lena Bryant (and the grandsons of Arthur Malsin), organized a buy-out of the Merrow Machine Company, the last American manufacturer of sewing machines. They now operate it in Wareham, Massachusetts.

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