Lada

Lada is a trademark of the Russian car manufacturer AvtoVAZ based in Tolyatti, Samara Oblast. It was originally the export brand for the models it sold under the Zhiguli name in the domestic Soviet market since June 1970. All AvtoVAZ vehicles are currently sold under the Lada brand.

Lada cars became extremely popular in Russia and Eastern Europe during the last two decades of the Soviet era, particularly in former Soviet bloc countries, where they have become a symbol of city life.

The Lada badge depicts a Viking sailing ship.