Environmental Record
In 2005, Greenpeace launched a campaign against Kimberly-Clark because the company had been linked to the logging of ancient Boreal forests. The environmental organization charged that Kimberly-Clark was using more than 3 million tonnes of pulp a year from forests to produce tissue products, such as the Kleenex brand.
Greenpeace ended its campaign in August 2009, following the release of a new environmental policy by Kimberly-Clark. The two organizations announced that they were moving "away from conflict to a new collaborative relationship to further promote forest conservation, responsible forest management, and the use of recycled fiber for the manufacture of tissue products."
Kimberly-Clark has a target to purchase 100% of wood fiber from suppliers that gain independent sustainability certification, with a preference for Forest Stewardship Council-certified fiber. Kimberly-Clark stated that by the end of 2010, it had achieved 98% of this target.
Read more about this topic: Kimberly-Clark
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“Such is the role of poetry. It unveils, in the strict sense of the word. It lays bare, under a light which shakes off torpor, the surprising things which surround us and which our senses record mechanically.”
—Jean Cocteau (1889–1963)