Ken-L Ration

Ken-L Ration is the name of a brand of dog food. The brand offered both canned and dry dog food. Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in 1995. Since being sold, the brand has faded into obscurity, although vast amounts of Ken-L Ration memorabilia can be found on eBay. The brand's name was a play on the World War II-era K-ration, and featured a yellow dog named Fido on its labels.

The brand is most notable for a popular advertising jingle from the 1960s. The jingle was based on the song "My Dog's Bigger Than Your Dog" written by Tom Paxton. The advertisement consisted of two children, one of whom was a young Richard Marx,, singing

My dog's faster than your dog,

My dog's bigger than yours.

My dog's better 'cause he gets Ken-L Ration,

My dog's better than yours.

This jingle is now being used by KIA automobiles. It says:

My van's bigger than your van, My van's bigger than yours, My van's better cause it's a KIA, My van's better than yours.

Until 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land.

Like several other dog food brands, Ken-L Ration issued a yearly award to brave or heroic dogs, entitled the "Ken-L Ration Dog Hero of the Year Award". The last known year this was issued was 1996.