Kantar Group - Millward Brown

Millward Brown; based in New York, New York, was founded in Warwick, England in 1973 and acquired by WPP Group in 1990. Millward Brown is a global research agency specializing in advertising, marketing communications, media and brand equity research. Millward Brown works across a range of industries and categories, and has a number of specialist practices: BPRI Group (a global practice specializing in B2B research), Dynamic Logic (a global leader in measuring the impact of digital marketing effectiveness), Firefly Millward Brown (Millward Brown's global qualitative network), Millward Brown Optimor (Millward Brown's strategy consultancy practice that helps companies maximize the financial returns on their brand and marketing investments), and the Neuroscience Practice.