Naming Rights
Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium." In the agreement, Sportfive was given the rights to the name of the stadium and to market the sky boxes and VIP seats.
Read more about this topic: Juventus Stadium
Famous quotes containing the words naming and/or rights:
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Our notes to each other, always repeated, always the same.”
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