Restaurant Associates
After Baum's success at the Newarker, he took over the specialty restaurant division of Restaurant Associates in 1955, attracting talented individuals such as Stuart Levin, George Lang, Alan Lewis, Tom Margittai, and Paul Kovi to run the company's themed restaurants. Baum spared no expense, hiring top architects, designers, and consultants such as James Beard and Julia Child. He went on to become president of the company. The portfolio of restaurants grew to over 130 by 1965 and included La Fonda Del Sol, Zum-Zum, the Hawaiian Room, Quo Vadis, the Trattoria, the Brasserie, the Forum of the Twelve Caesars, Tavern on the Green, and The Four Seasons Restaurant.
Read more about this topic: Joe Baum
Famous quotes containing the words restaurant and/or associates:
“A restaurant with candles and flowers evokes more reveries than the Isle of Bali does.”
—Mason Cooley (b. 1927)
“A man should not go where he cannot carry his whole sphere or society with him,Mnot bodily, the whole circle of his friends, but atmospherically. He should preserve in a new company the same attitude of mind and reality of relation, which his daily associates draw him to, else he is shorn of his best beams, and will be an orphan in the merriest club.”
—Ralph Waldo Emerson (1803–1882)