Results of The Show and Campaign
The British Government, and Prime Minister Tony Blair promised to take steps to improve school dinners shortly after the programme aired. 271,677 people signed an online petition on the Feed Me Better website, which was delivered to 10 Downing Street on 30 March 2005. Certain junk foods (such as the notorious Bernard Matthews "Turkey Twizzlers" much derided on the show) were banned from schools by their local borough or county council. Currently fried foods are only allowed to be served twice a week and soft drinks are no longer available. The Department for Education and Skills created the School Food Trust, a £60 Million initiative to provide support and advice to school administrators to improve the standard of school meals.
Read more about this topic: Jamie's School Dinners
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