Mid Career
As proprietor of The Art Journal, J.S. embarked upon the illustrations of the great galleries: the Royal, the Sheepshanks, the Vernon, and the Turner, making it famous. Among other works published by the firm were illustrated editions of the Holy Bible, 1861–5, three volumes, and Tomlinson's Cyclopaedia of Useful Arts, 1854.
In 1862, in conjunction with his older brother, George Henry Virtue, F.S.A., Esq. he organised another business at 1 Amen Corner, under the name of Virtue Brothers & Company. In 1865, his younger brother, William Alexander Virtue, became a partner in the family's City Road and Ivy Lane businesses. The brothers were also proprietors of Arthur Hall, Virtue & Co. which published all four of William H. Bartlett's Guelph collection books.
J.S. sold some of the business after George Henry's death on July 21, 1866. William went to the United States and took over leadership of the family's American branch, until his death in 1875. His sister, Frances, was married to the British essayist and historian James Augustus Cotter Morison.
J.S. married Miss J. E. Shirreff in 1867. About this time, he began publishing St Paul's Magazine, but sold it around 1869.
In 1871, Samuel Spalding was admitted a partner in the business at 26 Ivy Lane, 294 City Road, and 31 Farringdon Street, and in 1874 Frederic Richard Daldy, of the firm of Bell & Daldy, was also taken into the house. The business was conducted much upon the old lines, new and improved editions of illustrated works being issued, including Charles Knight's Shakespeare (1871), and Picturesque Palestine (1880).
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