Island Cruises was the brand name of a cruise line operated by Sunshine Cruises Limited, founded as a joint venture between Royal Caribbean Cruises Ltd. and First Choice Travel PLC. First Choice were later acquired by TUI Travel PLC. In 2008, Royal Caribbean sold its stake in the company to TUI, and the cruise line's only fully owned ship, the Island Escape, was transferred to TUI's Thomson Cruises but retained its Island Cruises branding.
The company operates in Europe, the Caribbean, and South America, aiming its products primarily at markets in the United Kingdom, Brazil and Argentina.
In Europe and the Caribbean, Island Cruises targets the British family market, offering casual "totally relaxed" cruising. In South America, the company targets a younger audience.
Read more about Island Cruises: History, Former Ships
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