IPod Nano - Electronics

Electronics

The iPod Nano uses general-purpose integrated circuits (IC) instead of smaller, low-cost custom-developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB Nano as between JP¥20,000 and JP¥27,000 (US$185-227), which was high compared to the retail price of JP¥21,800 (US$183) at the time. The cost of 2 GB Nano flash memory was about JP¥14,000 (US$118). Apple also opted for the 0603 (1.6×0.8 mm) surface mount technology which was just beginning widespread use in mobile phones in 2005. The iPod Nano uses a PortalPlayer PP5021C "system on a chip" with dual embedded 80 MHz ARM 7TDMI processors.

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