Operations
Interpublic operates in more than 90 countries worldwide. It has three global brands that provide integrated, large-scale advertising and marketing solutions for clients – McCann Worldgroup, Draftfcb, and Lowe and Partners Worldwide – as well as a number of domestic integrated agencies and global media networks.
Interpublic has agencies that serve as marketing specialists across a range of channels. These include corporate branding (ex. FutureBrand), experiential marketing (ex. Jack Morton), sports marketing (ex. Octagon), public relations specialists (ex. Weber Shandwick and GolinHarris), healthcare communications (ex. McCann Erickson Healthcare) and digital agencies (ex. R/GA).
In 2008, Interpublic created a management entity called Mediabrands to oversee its two global media networks, Initiative and Universal McCann (now known as UM), which provide specialized services in media planning and buying, market intelligence and return-on-marketing investment analysis for clients.
Some Interpublic companies include:
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Read more about this topic: Interpublic Group Of Companies
Famous quotes containing the word operations:
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