Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) (NYSE: IPG) is an American multinational advertising and public relations company. It is one of the "big four" global advertising agency (the others being Omnicom, WPP and Publicis). Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010. Its subsidiaries specialize in consumer advertising, interactive marketing, media planning and buying, public relations and other specialized disciplines like sports and event marketing. The company’s current chairman and CEO is Michael I. Roth.
As an advertising holding company, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes fiscal management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, it provides limited centralized functional services that offer its companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
Read more about Interpublic Group Of Companies: History, Operations, Criticism
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