Success of The Campaign
Advertising periodicals such as Advertising Age, The Chief Executive, and The Wise Marketer cited the commercials as a good example of business strategy. In the case of Advertising Age, they ranked In Soviet Georgia in the Top 50 of the best TV commercials of all time and #89 on the list of the 100 Greatest Advertising Campaigns.
Marketing analysts for The Wise Marketer noted that after the In Soviet Georgia ads, the Dannon company reversed a loss trend and started making profits in 1975, which would not end until the fiscal year 1990, when price hikes for yogurt across the board caused sales to decline.
Read more about this topic: In Soviet Georgia
Famous quotes containing the words success and/or campaign:
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