In Soviet Georgia (also called Old People in Russia) was the name of an advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978 in U.S. television and print advertisements, and was unique in that it was the first American TV commercial to be produced from inside the Soviet Union.
Read more about In Soviet Georgia: Creation, Television Commercials, Success of The Campaign, Reruns
Famous quotes containing the words soviet and/or georgia:
“They were right. The Soviet régime is not the embodiment of evil as you think in the West. They have laws and I broke them. I hate tea and they love tea. Who is wrong?”
—Alexander Zinoviev (b. 1922)
“I am perhaps being a bit facetious but if some of my good Baptist brethren in Georgia had done a little preaching from the pulpit against the K.K.K. in the ‘20s, I would have a little more genuine American respect for their Christianity!”
—Franklin D. Roosevelt (1882–1945)