Creation
The campaign was penned by the Marsteller advertising agency at the urging of the CEO of Danone's U.S. division at the time, Juan Metzger; he wished to market Dannon yogurt in a more health-conscious direction.
In 1973, the first commercials aired on U.S. television, and the first print advertisements were run in TIME and Newsweek. Similar ad campaigns followed in 1975, 1976, 1977, and 1978. The commercial entitled "Son of Russia" won a Clio Award in 1978. It was written by Steve Kasloff. The Creative Director was Peter Lubalin.
Read more about this topic: In Soviet Georgia
Famous quotes containing the word creation:
“The human spirit is itself the most wonderful fairy tale that can possibly be. What a magnificent world lies enclosed within our bosoms! No solar orbit hems it in, the inexhaustible wealth of the total visible creation is outweighed by its riches!”
—E.T.A.W. (Ernst Theodor Amadeus Wilhelm)
“The creation of a world view is the work of a generation rather than of an individual, but we each of us, for better or for worse, add our brick to the edifice.”
—John Dos Passos (1896–1970)
“Some collaboration has to take place in the mind between the woman and the man before the art of creation can be accomplished. Some marriage of opposites has to be consummated. The whole of the mind must lie wide open if we are to get the sense that the writer is communicating his experience with perfect fullness.”
—Virginia Woolf (1882–1941)