Creation
The campaign was penned by the Marsteller advertising agency at the urging of the CEO of Danone's U.S. division at the time, Juan Metzger; he wished to market Dannon yogurt in a more health-conscious direction.
In 1973, the first commercials aired on U.S. television, and the first print advertisements were run in TIME and Newsweek. Similar ad campaigns followed in 1975, 1976, 1977, and 1978. The commercial entitled "Son of Russia" won a Clio Award in 1978. It was written by Steve Kasloff. The Creative Director was Peter Lubalin.
Read more about this topic: In Soviet Georgia
Famous quotes containing the word creation:
“Since we are assured that the all-wise Creator has observed the most exact proportions of number, weight and measure in the make of all things, the most likely way therefore to get any insight into the nature of those parts of the Creation which come within our observation must in all reason be to number, weigh and measure.”
—Stephen Hales (1677–1761)
“Poetry, at all times, exercises two distinct functions: it may reveal, it may unveil to every eye, the ideal aspects of common things ... or it may actually add to the number of motives poetic and uncommon in themselves, by the imaginative creation of things that are ideal from their very birth.”
—Walter Pater (1839–1894)
“The creation of a thousand forests is in one acorn, and Egypt, Greece, Rome, Gaul, Britain, America, lie folded in the first man.”
—Ralph Waldo Emerson (1803–1882)