Huggies Pull-Ups - History

History

  • In 1989, Huggies introduced Pull-Ups brand disposable training Pants.
  • In 1991, The first Pull-Ups commercial aired on television and its most famous slogan, "I'm a big kid now!" became its main slogan.
  • In 1992, single-sex Pull-Ups training pants were introduced with customized absorbency placed where boys and girls wet the most and also gender-specific prints, trucks for boys and pastel colored animals for girls.
  • In 1994, GoodNites disposable underwear for older children were introduced.
  • In 1995, a back label was added to the pants to tell the wearer which end was the back.
  • In 1996, realistic underwear designs were introduced, with a fly front style for boys and lace style for girls.
  • In 1997, Disney character designs were introduced, featuring Mickey Mouse for boys and Minnie Mouse for girls.
  • In 2000, Pull-Ups added on the front of the pants to tell whether or not the wearer is wet.
  • In 2003, Disney Princesses and Toy Story designs were introduced for boys and girls respectively.
  • Also in 2003, the slogan that was used in the original late-1980s and early-1990s commercials, "I'm a big kid now", was recycled for the product's recent commercials.
  • In 2004, single-sex underwear was introduced with customized absorbency placed were boys and girls wet the most and also gender-specific prints.
  • In 2005, Pull-ups introduced training pants called Pull-Ups Wetness Liner Training Pants. These Pull-Ups are similar to the Learning Designs training pants, but contain a liner that makes the wearer feel when he or she is wet by having the liner have an unpleasant feel to it when it is wet.
  • In May 2006, Pull-Ups introduced training pants with extra absorbency for nighttime use, changed the Wetness Liner training pants to Cool-Alert, and Cars designs were introduced for boys.
  • In 2008, GoodNites halts its connection with Pull-ups and is now linked to Huggies and Kimberly-Clark.
  • In 2009, infamous Potty Dance was put on airwaves. This was deemed appalling because of suggestive movement of pelvic areas, and has since been pulled and replaced with a non-offensive version.
  • In 2010, Pull-ups offered this phone call service accossiated with Disney. Mainly, as a reward for finishing potty training, the parent of the wearer could request a phone call in which the caller pretends to be a Disney Princess or Toy Story character. This was a limited time offer and is now a currently defunct service
  • Also in 2010, Pull-Ups dropped the Cars designs from their product and replaced it with Toy Story 3 designs that correspond with the movie's release.
  • In 2011,Goodnites halts it's connection with Huggies but is still connected with Kimberly Clark.
  • In 2012, Minnie Mouse made a comeback on some of the girl's Pull-Ups.
  • Also in 2012, the sides on the boy's Pull-Ups were recolored from blue to red.

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