The Marketing and Hype Era
From the 1980s onward, the major league game has changed dramatically from a combination of effects brought about by free agency, improvements in the science of sports conditioning, changes in the marketing and television broadcasting of sporting events, and the push by brand-name products for greater visibility. These events lead to greater labor difficulties, fan disaffection, skyrocketing prices, changes in the way that the game is played, and problems with the use of performance enhancing substances like steroids tainting the race for records. Through this period crowds generally rose. Average attendances first broke 20,000 in 1979 and 30,000 in 1993. That year total attendance hit 70 million, but baseball was hit hard by a strike in 1994, and as of 2005 it has only marginally improved on those 1993 records.
Read more about this topic: History Of Baseball In The United States
Famous quotes containing the words hype and/or era:
“Fashion is primitive in its insistence on exhibitionism, which withers in isolation. The catwalk fashion show with its incandescent hype is its apotheosis. A ritualized gathering of connoiseurs and the spoilt at a spotlit parade of snazzy pulchritude, it is an industrialized version of the pagan festivals of renewal. At the end of each seasonal display, a priesthood is enjoined to carry news of the omens to the masses.”
—Stephen Bayley (b. 1951)
“The era of long parades past an official podium filled with cold faces is gone. Celebrating is now a right, not a duty.”
—Lothar De Maizière (b. 1940)