History
The traditional preparation of arepa flour is very labor-intensive, requiring the pounding of maize in a large mortar. Pre-made arepa flour was invented in the 1950s by Dr. Luis Caballero Mejias, a Venezuelan engineer who used the profits from his patent to finance a Technical Schools system. The precooked flour was later mass produced and sold in larger quantities.[citation need In 1954, the Venezuelan beer and malted drinks company Empresas Polar developed an industrial production method, launching the brand in 1960.
The product rapidly gained acceptance among housewives because of the tremendous saving in labor and its high quality. The original slogan was "Se acabó la piladera", which means "No more pounding". Harina PAN has remained essentially unchanged since then, as can be seen from the original advertisements.
Read more about this topic: Harina P.A.N.
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