In shopping-mall design, the Gruen transfer is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.)
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Famous quotes containing the word transfer:
“If it had not been for storytelling, the black family would not have survived. It was the responsibility of the Uncle Remus types to transfer philosophies, attitudes, values, and advice, by way of storytelling using creatures in the woods as symbols.”
—Jackie Torrence (b. 1944)