In shopping-mall design, the Gruen transfer is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.)
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Famous quotes containing the word transfer:
“I have proceeded ... to prevent the lapse from ... the point of blending between wakefulness and sleep.... Not ... that I can render the point more than a point—but that I can startle myself ... into wakefulness—and thus transfer the point ... into the realm of Memory—convey its impressions,... to a situation where ... I can survey them with the eye of analysis.”
—Edgar Allan Poe (1809–1849)