References in Other Media
A television program on Australia's ABC1 network, called The Gruen Transfer, discusses the methods, science and psychology behind advertising. Their website has a FAQ page which gives the following definition: "Named for Victor Gruen, who designed the very first shopping mall. The term describes that split second when the mall's intentionally confusing layout makes our eyes glaze and our jaws slacken..... the moment when we forget what we came for and become impulse buyers."
Read more about this topic: Gruen Transfer
Famous quotes containing the word media:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)