Green Giant - Company and Brand History

Company and Brand History

The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. The brand "Green Giant" was originally used for a large variety of pea, "Green Giant Great Big Tender Peas", in 1925. The figure of a giant was introduced in 1928. The company was renamed to the Green Giant Company in 1950. In 1979, it merged with the The Pillsbury Company, and in 2001, the group was acquired by General Mills.

Read more about this topic:  Green Giant

Famous quotes containing the words company, brand and/or history:

    It’s given new meaning to me of the scientific term black hole.
    Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)

    Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
    Robertson Davies (b. 1913)

    So in accepting the leading of the sentiments, it is not what we believe concerning the immortality of the soul, or the like, but the universal impulse to believe, that is the material circumstance, and is the principal fact in this history of the globe.
    Ralph Waldo Emerson (1803–1882)