Implications of Data
A group of researchers at Wellesley College examined data from Google Trends and analyzed how effective a tool it could be in predicting U.S. Congressional elections in 2008 and 2010. In highly contested races where data for both candidates were available, the data successfully predicted the outcome in 33.3% of cases in 2008 and 39% in 2010. The authors conclude that, compared to the traditional methods of election forecasting, incumbency and New York Times polls, and even in comparison with random chance, Google Trends did not prove to be a good predictor of either the 2008 or 2010 elections.
Read more about this topic: Google Trends
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