Store Layout
The layout of a Genius Bar previously consisted of at least two 15" MacBook Pro computers, often mounted on "floating" stands. Employees now use iPads with similar software to check in machines for repairs. There may be other "floating" notebooks for iPod/iPhone troubleshooting, often referred to as 'floaters'. LCD screens behind the Bar play looped videos which offer tips to customers waiting for help. Stools can be found in front of the Bar for people to sit and chat with each other or with employees.
The "Red Telephone" sometimes seen behind the Genius Bar was a direct line to Apple product specialists, allowing for problems and questions too complicated for the in-store employees to answer. This phone is no longer installed in newer Apple Retail Stores.
Read more about this topic: Genius Bar
Famous quotes containing the word store:
“Modern man, if he dared to be articulate about his concept of heaven, would describe a vision which would look like the biggest department store in the world, showing new things and gadgets, and himself having plenty of money with which to buy them. He would wander around open-mouthed in this heaven of gadgets and commodities, provided only that there were ever more and newer things to buy, and perhaps that his neighbors were just a little less privileged than he.”
—Erich Fromm (1900–1980)