The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. Many stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have, according to an article in the New York Times, been responsible for " the boring computer sales floor into a sleek playroom filled with gadgets".
As of August 2012, Apple has 395 stores worldwide, with global sales of US$16 billion in merchandise in 2011, and they lead the United States retail market in terms of sales per unit area.
Read more about Apple Store: Description, History, Genius Bar, Genius Training Manual, Store Openings, Locations, Apple Company Store, Imitations
Famous quotes containing the words apple and/or store:
“The apple doesn’t fall far from the tree.”
—Swedish proverb, trans. by Verne Moberg.
“It used to be said that you had to know what was happening in America because it gave us a glimpse of our future. Today, the rest of America, and after that Europe, had better heed what happens in California, for it already reveals the type of civilisation that is in store for all of us.”
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