Staff
The employees can also be viewed as the local representatives of AppleCare. They offer personal support when customers have problems or questions with their Apple products. Most services carried out at the Genius Bar are free. Non-warranty service (which is paid for by the customer when repairs are complete) is also routinely performed. In some countries, Apple has service depots where portable repairs (for issues such as accidental damage) can be completed for a flat rate. Most portable computer repairs, and all desktop repairs are performed in-store, and completed overnight, or within a few days.
Larger support teams are headed up by the "Lead Genius," who schedules workers, and handles customer service issues at the Genius Bar. The Lead Genius is assisted by the "Genius Admin," who is in charge of the administrative paperwork and other daily tasks.
Trainees (referred to as "GYO," or Grow-Your-Own Geniuses) are not certified, but trained for iPod and iPhone issues, and help out where needed before going to formal training and certification at one of several training locations worldwide, including Cupertino, California; Atlanta, Georgia; Austin, Texas; Sydney, Australia; London, England and Ireland.
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Famous quotes containing the word staff:
“We achieve “active” mastery over illness and death by delegating all responsibility for their management to physicians, and by exiling the sick and the dying to hospitals. But hospitals serve the convenience of staff not patients: we cannot be properly ill in a hospital, nor die in one decently; we can do so only among those who love and value us. The result is the institutionalized dehumanization of the ill, characteristic of our age.”
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