Basic Ideas
- Interest of consumer not in products itself, but the advantage which it will receive from its usage.
- The consumer aspires to reduce his expenses (cost or price of functions).
- Functions needed by consumer can be executed in the various ways, and, hence, with various efficiency and expenses. Among possible alternatives of realization of functions exist such in which the parity of quality and the price is the optimal for the consumer.
Read more about this topic: Function Cost Analysis
Famous quotes related to basic ideas:
“Our basic ideas about how to parent are encrusted with deeply felt emotions and many myths. One of the myths of parenting is that it is always fun and games, joy and delight. Everyone who has been a parent will testify that it is also anxiety, strife, frustration, and even hostility. Thus most major parenting- education formats deal with parental emotions and attitudes and, to a greater or lesser extent, advocate that the emotional component is more important than the knowledge.”
—Bettye M. Caldwell (20th century)
“It is a strange fact that freedom and equality, the two basic ideas of democracy, are to some extent contradictory. Logically considered, freedom and equality are mutually exclusive, just as society and the individual are mutually exclusive.”
—Thomas Mann (1875–1955)