History
It was announced on 15 June 2006 that Freeview's free-to-air digital TV service would be available via satellite (DVB-S) from mid-2007 and terrestrial transmissions (DVB-T) from mid-2008. Freeview's marketing campaign began on 23 April 2007 through a website and four TV advertisements shown on Freeview's shareholders' TV channels, using the slogan "Make bad reception a thing of the past", showing people using proverbial substitutes for rabbit ears for receiving TV reception. Since 2012, Māori comedian Pio Terei has been the advertising face of Freeview.
Freeview's satellite service began on 2 May 2007. Initially, there were five television channels: TV One, TV2, TV3, C4, and Maori Television. Freeview's first digital-only channel, TVNZ Sport Extra temporary channel from TVNZ, began on 18 May 2007, providing coverage of the V8 Supercar racing. The channel has since ceased broadcasting.
The Freeview terrestrial service, named Freeview|HD, officially launched on 14 April 2008. The service initially served areas surrounding Auckland, Hamilton, Tauranga, Napier-Hastings, Palmerston North, Wellington, Christchurch, and Dunedin.
Read more about this topic: Freeview (New Zealand)
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