Adoption
The table below attempts to show the quarterly and cumulative sales of Freesat equipment since the inception of the service. Sales rose through the first two quarters of the service and then averaged around 120,000 per quarter while reported, leading to total sales of 350,000 by the end of Q1, 2009. Over 80% of all sales have been high definition receivers.
| Quarter | Quarterly Sales | Cumulative Sales | Quarterly HD Sales | Cumulative HD Sales | Quarterly HD Proportion | Reference |
|---|---|---|---|---|---|---|
| Q2, 2008 | 39,018 | 39,018 | 23,854 | 23,854 | 61% | |
| Q3, 2008 | 68,982 | 108,000 | 49,146 | 73,000 | 71% | |
| Q4, 2008 | 125,000 | 233,000 | 99,000 | 172,000 | 79% | |
| Q1, 2009 | 117,000 | 350,000 | 91,000 | 263,000 | 78% | |
| Q2, 2009 | 98,000 | 450,000 | 77,000 | 340,000 | 79% | |
| Q3, 2009 | 190,000 | 640,000 | ? | ? | 79% | |
| Q4, 2009 | 260,000 | 900,000 | ? | ? | 80% | |
| Q1, 2010 | 100,000 | 1,000,000 | ? | ? | 80% | |
| Q2, 2010 | 250,000 | 1,250,000 | ? | ? | 80% | |
| Q3, 2010* | ? | ? | ? | ? | 80% | |
| Q4, 2010* | ? | ? | ? | ? | 80% |
In the Q4 2009 report (from the table above), Ofcom reported that Freesat had announced the 1 million mark had been hit by the end of February 2010.
*Note: Ofcom stopped reporting Freesat Penetration Cumulatively and By Quarter starting with their Q3 2010 Report. Over 80% of Cumulative Freesat Unit Sales by the last update in Q2 2010 were Freesat HD units with the remainder Freesat SD. Upon release of the Q4 2010 data Ofcom stated that:
"The next report, scheduled for publication in June/July 2011, (Q1 2011) will be our 30th quarterly update. We have decided that in light of the progress that has been made towards Digital TV conversion, it is now appropriate to move to an annual cycle of reporting, with the first annual report being published in June 2012."
Indications are that Freesat penetration largely plateaued in late 2010. Digital Free To Air TV penetration is shown in Ofcom Quarterly Reports with Digital Freesat Broken Out.
Read more about this topic: Freesat
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