Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of Flying Colors Comics in Concord, California brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine. Free Comic Book Day started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors.
Free Comic Book Day is scheduled on the first Saturday of May. It has often been tied to the release of a major theatrical film adaptation of a well known superhero property, in order to take advantage of the film's heavy promotion and related press about the comic book medium. On Free Comic Book Day, participating comic book store retailers give away specially printed copies of free comic books, and some offer cheaper back issues and other items to anyone who visits their establishments. However, retailers do not receive the issues for free; they pay 12-50 cents per copy for the comics they give away during the event. In addition to comic books, some stores also give away other items, including mini posters for live-action superhero movies, keychains, Green Lantern promo rings, etc.
Read more about Free Comic Book Day: Effectiveness, Timeline, Related Events
Famous quotes containing the words free, comic, book and/or day:
“The real American type can never be a ballet dancer. The legs are too long, the body too supple and the spirit too free for this school of affected grace and toe walking.”
—Isadora Duncan (1878–1927)
“A guide book is addressed to those who plan to follow the traveler, doing what he has done, but more selectively. A travel book, in its purest, is addressed to those who do not plan to follow the traveler at all, but who require the exotic or comic anomalies, wonders and scandals of the literary form romance which their own place or time cannot entirely supply.”
—Paul Fussell (b. 1924)
“With a few exceptions, the critics of children’s books are remarkably lenient souls.... Most of us assume there is something good in every child; the critics go from this to assume there is something good in every book written for a child. It is not a sound theory.”
—Katharine S. White (1892–1977)
“Life’s so short, Katie. You have to make every moment count. It’s not easy to do, you know. I don’t think that a day goes by when I don’t turn my back on some small thing or some issue somewhere. But it’s so short, Katie. If you’re not careful, the days go by and all you have time for is regret.”
—Blake Edwards (b. 1922)